KOBE - BCN
Descripción de la empresaWHO WE ARE
A true sports performance brand born to inspire hope and purpose
OUR UNIQUE BELIEF
A sound mind and a sound body are essential for the journey of life
"To continuously provide goods and services to improve society
and empower people through sport"
A world where everyone can achieve a sound mind in a sound body through movement
OUR HISTORY AND SPIRIT
"In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan.
He chose the name ASICS for his company in 1977, based on a famous Latin phrase ""Anima Sana In Corpore Sano"", which when translated expresses the ancient ideal of ""A Sound Mind in a Sound Body.""
This reflects our founder’s belief that
sport and health bring benefits for not just
our bodies, but also our mental wellbeing,
as well as our culture and society as a
whole. This core belief remains at the heart
of our Founding Philosophy to this day.
Our firm belief in the benefits of sport and
health is also the foundation of the ASICS
SPIRIT, which comprises our philosophy,
vision and values. The ASICS SPIRIT drives
everything we do, including our efforts to
become a more sustainable business and
contribute to the lives of people
Staying true to ourselves, every ASICS innovation, every concept, every idea is intended to follow the philosophy by which we were founded.