Barcelona Tech City and Rocketroi join forces to boost growth of the most disruptive technological and digital projects in the Catalan entrepreneurial ecosystem
Both organizations commit to promote the development of revolutionary startups and SMEs presenting innovative solutions to face current challenges.
Barcelona, May 28th, 2020 – Barcelona Tech City, the association representing over 1,000 companies in the digital and technological sectors in Barcelona, and ROCKETROI, a 360º digital marketing consultancy whose mission is to promote disruptive brands to reach their potential growth, expand their collaboration to facilitate know-how transfer and encourage innovation and growth in disruptive companies.
As a result of this partnership, both entities will promote actions aimed at consolidating the positioning of the Barcelona business ecosystem as a benchmark in innovation and impact, bringing the knowledge, experience, and resources necessary to drive the growth of organizations that are leading the change to a future-oriented economic model.
Digital marketing brings numerous advantages for companies, such as the measurement of the impact and repercussion of campaigns, a much wider audience reach as well as the possibility of interacting with the company. Companies are increasingly aware of these benefits and therefore, turn to digital marketing agencies to help them sell their product or service and gain a better market positioning.
Tomás España, CCO of ROCKETROI points out that “the agreement with Barcelona Tech City is great progress in our effort to contribute to position Barcelona as a benchmark capital in digital marketing new trends that are inevitably linked to such an important sector nowadays, as it is the technological, with which we share values like innovation and creativity. At ROCKETROI we focus our efforts on offering innovative solutions to companies, such as beta versions of new products, investment vehicles, or different technological solutions. We are convinced that we will be able to strengthen our value proposition through more direct contact with this important cluster of European digital companies”.
According to Miquel Martí, CEO of Barcelona Tech City, “this collaboration with ROCKETROI will allow us to increase our knowledge of the power of digital marketing as the main driver to scale business. The knowledge, experience, and technology provided will ease the measurement and optimization of our processes, key factors for the success of any company. The ecosystem ROCKETROI joins is the ideal framework for growth of both technology companies and traditional sectors that urgently need to transform.”
ROCKETROI is one of the fastest-growing independent agencies in Southern Europe. Born as a technological solution for the automation and scientific optimization of media purchases (mainly Google), Rocketroi has evolved in the last two years into a 100% agency and consulting model able to adapt its services to each project in a completely personalized way. Google Premier Partner, Spaceboost Partner, and Facebook Partner. We have the support of Grupo Godó.
The agency employs more than 50 professionals and has offices in Barcelona, Italy, and Madrid. Rocketroi provides digital strategy management and data analysis, as tools to grow digital businesses.
About Barcelona Tech City
Barcelona Tech City is a private non-profit association created by successful entrepreneurs that represent more than 1,000 companies in the digital and technological sectors based in Barcelona. This association collaborates with the different agents that make up the entrepreneurial ecosystem of Barcelona: entrepreneurs, startups, SMEs, corporations, universities, business schools, public and private organizations, consulting firms, and investors. The main objectives are to consolidate the city as an international technological hub and boost innovation among the different agents that make up the entrepreneurial ecosystem of Barcelona, which employs 50,000 professionals.
Barcelona Tech City launched the Pier01 project in 2016 with the aim of becoming a benchmark technology space in Europe. Located in Palau de Mar (La Barceloneta), in its nearly 11,000 square meters, it brings together 100 companies and startups with more than 1,000 professionals. Barcelona Tech City has been recognized by Forbes as one of the top six most innovative hubs in the world.
Barcelona Tech City is creating an Urban Tech Campus that adds new hubs, some of them specializing in technologies with great potential as IA or Blockchain and others focused on sectors such as mobility. As part of this initiative, Canódromo by Peninsula has been incorporated as a hub for video games and cultural industries.
The Association has also recently added two new spaces: Pier03, specialized in blockchain, and El Palauet Barcelona Tech City, a social meeting club for the entrepreneurial ecosystem.