CBRE y Barcelona Tech City signed an agreement to promote innovation in real estate sector 


  • With this agreement, CBRE and Barcelona Tech City align strategies to promote innovation, entrepreneurship and collaboration with new companies to continue promoting the transformation of the real estate sector.  
  • CBRE becomes corporate partner of Barcelona Tech City with the aim of explore the startups ecosystem of Barcelona.  
  • According to Ruben Galcerán, head of Office Intelligence of CBRE Barcelona, the job the company will develop in the frame of this collaboration is one more step in the process of finding innovative and effective solutions for the customers challenges, as well as the digital transformation of the company.  

Barcelona, May 7th – 2019 CBRE, first international company of consultancy and real estate services, and Barcelona Tech City, a private association representing more than 800 companies from the technological and digital sector, have signed a collaboration agreement, with the aim of promoting and promoting innovation in the real estate sector. 


The agreement, which makes CBRE a corporate partner of Barcelona Tech City, has been signed by Miquel Martí, CEO of Barcelona Tech City, and Rubén Galcerán, Director of Office Intelligence at CBRE Barcelona. “For our part, at CBRE, we are totally committed to the integration of digital services in our clients’ businesses. This agreement will allow us to continue exploring the start-up ecosystem of Barcelona, assess ways of collaboration and use this relationship to reinforce CBRE’s position as promoters of the transformation of the sector. The work we will develop in the framework of this collaboration is another step in this process of seeking innovative and effective solutions to the different challenges of our customers, as well as the digital transformation of our own company. “, commented Galcerán. 

For his part, Miquel Martí, CEO of Barcelona Tech City, added that “for the consolidation of Barcelona as an international hub it is essential to work more deeply in sectors of great potential for the city. The Proptech is, without any doubt, one of them. The incorporation of CBRE will bring a high level of knowledge of the sector and, in turn, will help us to know its initiatives of collaboration with startups for the creation of products and services more oriented to personalization, user experience, sustainability, accessibility, agility and efficiency. These are fields in which startups can bring a lot of value. “ 

With the signing of this agreement, CBRE aims to strengthen Barcelona as one of the main international technological hubs working together with Barcelona Tech City. For its part, the Association will support CBRE in its digital transformation, taking advantage of the synergy and consolidating the community, in order to develop and address new tools around the proptech and fintech sectors. 

The union of the two companies means a commitment to innovation, digitization and the talent that CBRE can bring to the city of Barcelona. 

About CBRE 

CBRE, headquartered in Los Angeles, is the leading international consulting and real estate services company. It has more than 90,000 professionals in more than 480 offices worldwide (excluding subsidiaries). In Spain he has been present since 1973, where he offers real estate services through 9 offices (Madrid, Barcelona, Bilbao, Valencia, Alicante, Malaga, Seville, Zaragoza and Palma de Mallorca). 

CBRE services are provided from the following departments: A & T Industrial, A & T Offices, Asset Management, Building Consultancy, Corporate Finance, Cross Border, Debt Advisory, Investment Funds, Global Corporate Services, Hotels, Institutional Investments, Private Equity, Residential, Retail, and Valuations. In 2019 CBRE has been included, for the seventh consecutive year, in the Fortune list of the Most Admired Companies in the World. More information at and 

CBRE is a founding partner of ACI, Association of Real Estate Consultants. 

About Barcelona Tech City 

Created by successful entrepreneurs, Barcelona Tech City is a private non-profit association that represents more than 800 companies in the digital and technological sectors with based in Barcelona, cooperating with different agents that composes the enterprising ecosystem in Barcelona: entrepreneurs, startups, SMEs, corporations, universities, business schools, public and private organizations, consulting companies. The main objective is consolidating the city as technological hub to enhance the innovations between the different agents that composes the entrepreneurial ecosystem in Barcelona, which employs 30,000 professionals. 

The association launched the Pier01 project in 2016 with the aim of becoming a leading technological space in Europe. Located in Palau de Mar (La Barceloneta), in its almost 11,000 square meters, it groups together 100 companies and startups and more than 1,000 professionals. Now, Barcelona Tech City is working to create the Urban Tech Campus incorporating new hubs, some of them specialized in technologies with great potential such as AI or Blockchain and others focused on different areas as mobility. As part of the initiative, Canódromo by Peninsula has incorporated as videogame and cultural industries hub. 


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