Nestlé and Barcelona Tech City promotes innovation and digital entrepreneurship

  • The food company becomes Global Partner and is integrated into the Advisory Board of the association.
  • This agreement will allow Nestlé Spain to explore the ecosystem of startups of Barcelona and identify the business opportunities.

Esplugues de Llobregat, April 3rd, 2019.—Nestlé and Barcelona Tech City, association that groups more than 800 digital and technological companies, have decided to collaborate with the aim of creating synergies and potentiate the innovative ecosytem. Thus, -Nestlé Spain CEO, Jaques Reber, and Barcelona Tech City CEO, Miquel Martí,  have signed an agreement with the purpose of promoting innovation, entrepeneurship and cooperation with startups.


Nestlé becomes Global Partner of Barcelona Tech City and is integrated as a member of the association’s Advisory Board. The leading food company will advise  and support the management of Barcelona Tech City in the areas considered appropriate to ensure its growth and consolidation as a hub for innovation and digital entrepreneurship. On their behalf, Barcelona Tech City will advise Nestlé in its approach to the startups world, with the objective to board the new opportunities of learning and business.  “The world moves forward very fast and being close to the players who are disrupting the industries and the different business models is almost an imperative”, said -Jacques Reber, Nestlé Spain CEO . For Nestlé, this agreement allows “to explore the startups ecosystem in Barcelona, assess  new possible business collaborations and use this relationship to reinforce the positioning of the Company as eBusiness experts, as well as promote internal cultural and organizational change ”, remarked Reber.

This collaboration agreement represents a new bet by  Nestlé for Barcelona as a talent and digital hub, and allows the Company to open up to a new way of innovating, more open and more focused on the needs of the final consumer.

“For the entrepreneurial ecosystem is a big news that Nestlé incorporates to Barcelona Tech City as a Global Partner. The agreement will allow the company knows and connects with ideas and more disruptive  business models from the ecosystem of Barcelona. For the technological ecosystem, it is an excellent opportunity to approach and collaborate with the first food group in the world”, Miquel Martí, Barcelona Tech City CEO comments.

Digital and technological hub

Over the past years, Barcelona has been growing up as a technological hub, as well as, an international talent attraction, and Barcelona Tech City facilitates the environment for the interaction and the development of projects that, with a digital base but a multidiciplinary approach, impact positively in the benefit of the city.

The association started with Pier01 project in 2016 with the objective of becoming in a technological space of reference in Europe. It groups 100 companies and startups with more than 1, 000 professionals. Currently it’s working on the hub expansion, with the incorporation of news locations and partners to create a Technological Urban Campus.

On its part, Nestlé counts, since 2016 in its facilities of Barcelona, on  services like the Global DigitalHub, the global division responsible for the  development, implementation and mantainance of the technical plataforms with which  the company communicates with the worldwide consumer.

Likewise, in 2017, -Nestlé Purina, the pet food division, launched  – a global competence center  focused on eCommerce, Internet, social networks, and stakeholders  like veterinarians, mass media, NGOs, consumers, among others.

Recently, the department of IT and digital services unit of the worldwide Company has also been located in Nestlé’s offices, placed in Esplugues de Llobregat (Barcelona). Likewise, Nespresso has its center of excellence specialized  in ecommerce that provides international service.


About Nestlé

Nestlé is present in 190 countries around the world and has 308,000 employees, firmly committed to the purpose of Nestlé to enhance the quality of life and contribute to a healthier future. Its products and services covers the nutritional needs of people and their pets at all stages of life.

In Spain, Nestlé set up its first factory in La Penilla de Cayón (Cantabria) in 1905. Nowadays, the Company has 10 production centers distributed in 5 Autonomous Communities. 56% of the total Spanish production goes to export, mainly to European countries.

With a turnover of 1,930 million euros and an average staff of 4,130 people in 2018, Nestlé leads the Spanish food market with a wide range of products: baby foods, dairy products, chocolates, coffees and cereal-based beverages, culinary, cereals for breakfast, mineral waters, clinical nutrition specialties and pet food.


About Barcelona Tech City

Created by successful entrepreneurs, Barcelona Tech City is a private non-profit association  that represents more than 800 companies in the digital and technological sectors with based in Barcelona, cooperating with different agents that composes the enterprising ecosystem in Barcelona: entrepreneurs, startups, SMEs, corporations, universities, business schools, public and private organizations, consulting companies. The main objective is consolidatingd the city as technological hub to enhance the innovations between the different agents that composes the entrepreneurial ecosystem in Barcelona, which employs 30,000 professionals.

The association launched the Pier01 project in 2016 with the aim of becoming a leading technological space in Europe. Located in Palau de Mar (La Barceloneta), in its almost 11,000 square metres it groups together 100 companies and startups and more than 1,000 professionals. Now, Barcelona Tech City is working on the hub growth, with the incorporation of new placements and partners to create the Urban Tech Campus, including different verticals like Blockchain, life sciences, videogames, among others.

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