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Winter’s Brand Night

Accelerating Business Growth in the Digital Economy – By: Ymedia Vizeum

The Winter’s Brand Night has come. Here all the participants will have the possibility to hear about brands that have grown very fast and the drivers that have really influenced this growth.

The main topics that are going to be covered in this Round Table of Ymedia are the importance of Data on winning business competitive advantage and the main Brand drivers for business growth.


Roger Sendra: General Manager Ymedia Vizeum Barcelona

Richard Lees: EVP of Solutions for EMEA at Merkle

Rafael Urbano: CEO Ymedia Vizeum

Silvi Padi: Marketing Director Primary Care & OTC in Zambon

Gianpaolo Santorsola: CEO Adevinta Spain

Carlos Gonzalez-Vilardell: Director Retail- Marketing, Digital, eCommerce, Communication & Sustainability in Lidl Spain

Elena Mazzali: Marketing & Communication Manager Calzedonia Group Spain

Quim Tosas: Marketing & Export Sales Director in KH7 Lloreda

Roger Solergibert: Car Division Director, Honda Motor Europe in Iberia


17:30-18:00 – Acreditations

18:00-18:15 – Welcome: Brand Fast Forward: brands that grow (by Roger Sendra)

18:15-19:00 – Winning business competitive advantage through data in the new era (by Richard Lees)

19:00-19:45 – Round Tabl: What are the Brand drivers for business growth (Moderator: Rafael Urbano and Roger Sendra)

19:45-20:00 – Wrap up (by Rafael Urbano)

20:00-21:30 – Afterwork & Networking


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